This year’s summit will be from September 21-24, 2026.
This is my sixth time hosting this annual event. It’s a free 4-day virtual summit for travel advisors and industry entrepreneurs to help them build their businesses in a way that works for maximum sustainability and profitability in the new year.
There are three recorded presentations every day of the event that go about 30 minutes in length. Each day covers a different part of owning a travel agency: Essentials (formerly Foundations), Operations, Marketing, and Sales. There are also daily 1 hour Zoom Community Sessions available to any registered attendee who upgrades to the Study Hall Pass.
I am committed to DEI within the travel industry and as such, 50% or more of my events speakers will come from a culturally diverse background (BIPOC), are LGBTQ+, are neurodiverse, or live with a chronic illness or disability. I prefer to partner with individuals and organizations who are in alignment with this mission.
<aside> 👉 Check out this page for more information/context about last year’s event.
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<aside> 👉 Check out this playlist to view the sessions and speakers from 2025.
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“Anytime Rita is presenting I want to be a part of it. There is always something to learn or relearn 💜” Vernita P., TravelStateofMind
“The last [Prep for] Wave Week was my first time attending it and I learned so many new strategies and ways to enrich and grow my business” Terra B., Adventures by Terra LLC
“Prep For Wave Week is one of my favorite industry events. I look forward to it every year. The experts are super relevant and knowledgeable. I appreciate the diversity and the range of topics covered.” Amanda R., Rella Travel, LLC